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TV

'Are We Having Fun Yet?’
BBC4
March-April 2007

For a description click here

Making Slough Happy
BBC2
November-December 2005

In November 2005, I co-presented the four-part BBC2 series, ‘Making Slough Happy’, repeated on the Community Channel in January 2007.

The programme provoked a great deal of discussion and comment on the whole area of the ‘science of happiness’ and its potential applications.

Reviews

The series was reviewed in most of the papers; generally the tabloids liked it more than the broadsheets.

‘A cheerful but loopy series’ – Madeleine Bunting, The Guardian, 5 December 2005.

‘A wonderful, life-changing project’ – Radio Times, 12-18 November 2005

‘There is a really important idea in Making Slough Happy. I’m just not sure that anyone will journey further along the happiness path by watching it.’ – Jace Stephen, Mail on Sunday, 20 November 2005

‘What effect does shouting through a megaphone and handing out plants in the street have? You have been warned – TV’s latest “social experiment” is underway’. Chris Riley, The Daily Telegraph, 15 November 2005

‘Some of what they preach is blindingly obvious, but in our time-poor society, we ignore common sense…watch and learn’. Daniela Soave, Daily Mail, 12 November 2005

‘One of those bonkers-sounding ideas that turn into a programme that is…well, bonkers’. Terry Ramsey, Evening Standard, 15 November 2005

‘Making Slough Happy pivots on the conviction that you can learn to be happy. Can you?’ Joe Joseph, The Times, 16 November 2005

‘Heading up the project is Richard Reeves, a man so eerily, robotically pleasant, you wouldn’t be surprised if his face suddenly fell off, revealing a set of circuit boards and flashing LEDs’. Charlie Brooker’s Screen Burn, The Guardian, 12 November 2005.

Karl French in the Financial Times gave the series – ‘an amusing social experiment’ - four stars out of five (15 November 2005), but his colleague Robert Shrimsley (FT, 19-20 November 2005) took a slightly different view:

‘One of those tiresome shows that involves some prancing pillock with a Unification Church smile interacting with members of the public to prove a fatuous point. Anyway, the prancer – in this case a sort of philosopher-cum-public-policy-wonk called Richard Reeves – was engaged in trying to cheer up the denizens of the nondescript Berkshire town….’

Book

The BBC published a book based on the series, written by Liz Hoggard: How To Be Happy: Making Slough Happy by Liz Hoggard, BBC Books (ISBN 0563493208)

Happy Mondays book jacket

Links etc.

‘Happy Talk’ is a good Observer piece by Phil Hogan that discusses Making Slough Happy

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Government Role
Since July 2010 I have been acting as director of strategy to Nick Clegg MP, the Deputy Prime Minister. You can contact me at richard.reeves@cabinet-office.x.gsi.gov.uk.
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