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Dad's Army
The case for father-friendly
workplaces
Synopsis
As a new generation of fathers struggle
to match new home demands with outdated working
philosophies, firms which fail to provide ‘father-friendly’
workplaces will struggle to attract and retain
talented men. Firms that increase flexibility,
enhance paternity leave and break the cultural
deadlock of outdated gender assumptions will be
the first to reap financial rewards from the new
world.
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